The Licit n Illicit

A Psychology-Backed Guide to Understanding Affairs
The Licit & Illicit:
Why We Desire What We Cannot Have

Vaishali Roy (Ritu)

Why does the person you married become invisible while someone forbidden becomes
irresistible?

Brehm's reactance, Cialdini's scarcity and the dopamine of pursuit explain it. Twelve chapters and real
Indian client stories show what it costs. Names are changed. The pattern is not.

Inside:
• Why the jalebi you were told not to touch felt better than the ones you were allowed (Chapter 1)
• How people build a false identity inside an affair (Chapter 6)
• What actually gets destroyed when you pursue the illicit (Chapter 9)
• Ten doorways for keeping love alive in a committed relationship (Chapter 11)

For the woman who was betrayed, the one who is tempted, and the one who has already crossed the
line.

Get Your Copy Now

About Me

Turning betrayal into answers..

Vaishali Roy (Pen Name Ritu) is a Life and Relationship Coach and the author of seven books. Most of the women who come to her arrive after a betrayal, asking why it happened and why they were not enough. Her coaching work with women recovering from toxic relationships is the foundation of The Licit & Illicit.

Once an RJ, Vaishali now reaches over 134,000 women through social media, podcasts and her books. In this book she pairs psychology research with client stories from her practice, with names changed. She is a coach, not a therapist, and the book says so. She lives in Jamnagar, Gujarat, with her husband of 25 years and their two daughters.

Learn More

Glimpse Into Some Pages..

Intro

Introduction: The Toy You Don't Have

A boy screams for a red race car on the top shelf. Twenty minutes after his mother gives in, the car
lies forgotten on the floor. The introduction applies the same pattern to adult relationships.

Ch 1

Chapter 1: The Forbidden Fruit Effect

You are seven, in your grandmother's kitchen. The jalebis are for the guests. You take one anyway,
and it tastes like every other jalebi. This chapter explains why it felt better: reactance theory, the
scarcity principle and dopamine.

Ch 2

Chapter 2: The Illicit Attraction

Darvesh turned Rohini down when his parents offered her. Years later she returned as his friend's
wife. The woman did not change. His access to her did.

Buy Now

A Psychology-Backed Guide to Understanding Affairs The Licit & Illicit: Why We Desire What We Cannot Have